What would happen if the author of The Da Vinci Code, your next direct mail fundraising has written a letter of complaint?
It would be your writing to be boring? Predictable? Forget?
I give the answer in a minute.
Your donors will no longer be dull for letters of appeal. Today is busy, distracted donors will donate to causes excitement.
Blame it on Survivor and American Idol. Blame it on cell phones, iPods, blackberries, digital TV, satellite radio, junk mail,Spam and telemarketing. The fault on the thousands of other charities competing for the loyalty of your donors. But Do not Blame Your donors. Your donation will be like all the others, only read fundraising letters that are new. Several. Original.
Letters of appeal must now draw attention to themselves and forcing donors to read, and then to donate.
The most effective way to connect readers and keep them tied at home telling stories of real life that make your fundraisingWrite interesting, dramatic and convincing.
This does not mean that your donation request letters are long like a novel. Only it should be as interesting as a novel to read. Must use the novelist's creative writing techniques to make your complaint letter as well, attractive.
Here are two of them these techniques.
Enter to shoot. Design your terminal operator of the network so that just grabs your attention and needs to open. Then startLeave with a fascinating history, interesting facts, provocative quote or other device for creative writing, which is forcing your donor to read and start reading.
Let's hang them. Creating tension. Add intrigue. Do not tell your story of your own, first paragraph, but drop hints here and there in your letter that the reader expects more tension. End each finished half a point, so that donors continue to read, to satisfy their curiosity. Why.
PeopleI read The Da Vinci Code, saying he could not put down. Many people read in one sitting. You need to do a fundraising letter, how irresistible.
© 2006 Sharpe Copy Inc. You can order online and printed edition, provided that the links remain live and the content remains unaltered (including the "About the Author" message).