The last, which should do a fundraiser --
Writing is a donation. You have nothing to demand
Money until the first convinced that the donor
They deserve their attention to appreciate the value of their time,
as a person and they want with their partners in
The world upside down. Your donors
first. Their request is the last. That's why your
Fundraising letters are interesting in several respects
one.
Theyshould appeal to the interests of your
Donors.
Each donor has an itch that needs scratching. For
some donors, the itch is anger. Angry donors give
Organizations to appease their moral indignation.
Mothers Against Drunk Driving has a few donors, such as
dass With other donors, the itch is compassion. In a
World full of such profound human suffering, they feel
forced to help the less fortunate
themselves.
Your job as a direct mailFundraising letter writer
find
Your donors itch and scratch. In other words, your
Task is to find out, why give your donors, and then
give them for this reason too, for the organization.
What each letter of appeal you must write, ie
Appeal to the interests of the donor, not yours.
They should appeal to the rational side of
Donors.
Even appeals to the emotions on a rational basis
Record. They not only showA photo of a
child hunger, and request e-mail checking. They
Instead of showing that children are dying of hunger, then the
Causes of hunger (most people made
) In general, describe what the nonprofit end
Hunger, show how donors will support
to make this happen and then ask for a donation.
Fundraising appeal letters are not only
Emotions. They appeal to the need for all donors
must know that theirFinancial support is realistic
and useful.
The letters of the most successful fundraising are now
handsome. You can see it appealing. Play
handsome. And state support for their case
Pacts with the resonance of donors, so that the cause
and passes the request for funds attractive
on.